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QUALITY


Quality is key


Wellness is a key factor when it comes to quality of life. Our aim is to increase your quality of life, and this starts with the quality of our products. As much as we’re always looking to evolve, quality is something that will always stay as a constant.

Quality, not quantity


Our success isn’t based on how many vitamins you sign up for, it’s how many months you stay subscribed. We want to provide maximum goodness, with minimum fuss. That’s why we only offer a curated selection of the highest quality vitamins, that have all been scientifically backed and are from quality ingredient supply chains.


Formulated with care (and science)

Choosing and producing our vitamins comes with painstaking detail. We want our supplements to make you your happiest and healthiest, which requires ongoing research into the science behind their benefits. We also want them to become a habit you can keep, so make sure each nutrient is in it’s easiest form for your body to digest and absorb it and feel the benefits.

Designed & Manufactured Locally, Sourced Globally

All of our supplements are formulated and manufactured in our Oxford HQ. Sourcing of our ingredients is incredibly important to us, not only from an environmental sustainability perspective, but also a social one. Additionally, it affects ingredient quality (potency and bioavailability).

It's all under control

Quality control is paramount when it comes to our vitamins. All of our products are tested ** throughout or supply chain. Once, when we receive the ingredients, again during manufacturing, with further testing on finished products. This approach ensures all products meet exact specifications, and more importantly they're completely safe. From formulation to manufacture of our vitamins, all quality control points are in our Oxford HQ labs

Your Personalised Vitamin Routine


We introduce products when we feel they meet our strict principles of quality, transparency, and efficacy. We will never claim to have the widest assortment; others can stock thousands of products. Our curated selection allows us to be deliberate with regards to scientific backing and ingredient supply chain. It allows us to ensure all of our products are properly tested and verified.


Testing 1, 2, 3


We take testing seriously. All of our products are tested three times throughout our supply chain. Once, when we receive ingredients, again during manufacturing, with further testing on finished products. This approach ensures our products meet exacting specifications, and that they’re safe. All raw materials and finished products are tested in the United States.


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